ELATED PEEPS: Don’t take my word for it…
I think it’s SUPER awesome that completely unprovoked, Kristi Jackson, Founder of the Women CEO Project, wrote this about me o her 2,900+ Fans on her Facebook page: “I first learned the power of social...
View ArticleMONDAY MADCAP: Vodka anyone?
By now, you know that I’m a fan of infographics and this one makes me…interested. For those of you who are looking to take your businesses internationally AND in the market for a challenge, you might...
View ArticleGUEST POST: 8 Savvy Blogging Musts for Entrepreneurs
Blogging is a finicky science. It is conversational in tone, but can mean serious business if done correctly. The difference between a run-of-the-mill blog and one that sees thousands of visitors in a...
View Article4 Real-Life Ways to Expand Your Influence
I had the pleasure and honor of speaking for the THIRD time for the Conference for Women suite of conferences (they don’t ask you back unless you’re wow’ing the crowd!). I’ve now spoken at all three:...
View ArticleWEDNESDAY WISDOM: Get your password on!
One of the annoyances of the use of social media and online tools is the sheer number of logins you have to remember (or store). And, while some services allow you to login using your Facebook or...
View ArticleThree Reasons You Need a Social Media Home Base
This blog post first appeared on ChamberofCommerce.com I recently received an email from a woman who wanted my help on developing a social media strategy. I was really looking forward to speaking with...
View ArticleTwitter: Unraveled
This blog post first appeared on ChamberofCommerce.com I talk a lot about “social media spaghetti” – a term I use to describe the ball of entanglement that has become social media. There are so many...
View ArticleNSFW MONDAY: Cellular Jerks
Warning: There’s a part of this post that’s slightly NSFW…it’s not bad, but…well, you’ll see… Right after #Sandy, like 6 million other people, I was waiting to hear from family and friends to make sure...
View ArticleYour 9-Point Guide to Facebook Lingo
The next time you’re visiting a website, right-click your mouse and view the “page source.” Take a look at the web language used to deliver what you’re seeing when you type in your web address. You...
View Article3 Smart Business Uses of Pinterest’s New Secret Boards
In case you haven’t yet heard, this past Friday, Pinterest released their latest feature, Secret Boards. “Secret boards give you a place for things you’re not quite ready to share yet, like a surprise...
View Article4 Easy Steps to Convert Your Pinterest Account into a Business Account
Earlier this week, I wrote about how businesses can use the latest Pinterest feature, Secret Boards. And, if I must say so myself, that blog post is being shared like hotcakes with over 100+ retweets....
View Article8 Great Social Media Holiday Client Gift Suggestions
As the holiday shopping season kicks into full swing, it is customary to buy gifts for those that make our lives, and businesses, better year-round. Thanks to social media, checking people off your...
View Article5 Painless Steps to a Rockin’ Facebook Page
This blog post first appeared on ChamberofCommerce.com Last month, I unraveled Twitter for you. This month, let’s drill down on Facebook. It has been my experience that in order to be successful in any...
View ArticleTUESDAY TIP: Mobile Photos Gone Wild
I don’t care how many times I see the statistic that shows pictures as receiving more engagement and being more popular on Facebook than video. Take a look at the infographic below, there are 300...
View ArticleGuest Post: 4 Ways to Expand Your Influence in 2013
The abundance and gluttony of the holiday season is often quickly followed by resolutions to avoid those types of behaviors in the New Year. We’ve all done it and in many cases, this type of...
View ArticleGuest Post: Three Ways to Maximize Social Media Influence in 2013
Now that 2013 is off and running, you have probably read your share of predictions about what will happen by the year’s end. Experts tend to weigh in on everything from predicted weather cycles to the...
View ArticleLatest Article: Three Ways to End Email Overload
This article was ran recently by my pals at the Texas Conference for Women. I wanted to share it with you so you can get your own email overload under control going into 2013. I know I’m doing so…...
View ArticleLatest Article: Social Bookmarking – Your Next-Level Marketing Tactic for 2013
This article recently ran as my guest blog post over at ChamberofCommerce.com. I wanted to share it with you so you can educate yourself about social bookmarking and seriously consider it as a part of...
View Article1969: The Year the Internet Was Born
The Internet as we know it has grown from the Arpanet to the Internet that enables inter-gallactic communication. Ok, that last part is embellishment, but it sounded good. You guys know how I like to...
View ArticleDigital Big Brother: Who’s Watching You?
I’m not much of a conspiracy theorist. It’s been my experience that there are better ways to spend my time, quite frankly. However, I am interested in how and why companies track, compile, confer and...
View ArticleAn Internet Decade
It’s kind of true what they say about how fast time passes online. It’s a vertiable wormhole. Check out the infographic below…remember Blockbusters, Borders and Tower Records? Wow. Blast from the past,...
View ArticleDo Ads Add Up?
I’m not a social media expert that thinks ads don’t work anymore. That would be taking it a bit too far. Old Navy and Target ads seem as if they are meant for me. Groovy music and a hip soundtrack and...
View ArticleApple’s Big #FAIL
Isn’t a cornerstone of Apple’s brand, top-notch customer service? If so, you wouldn’t know it by the look of this chat log from an online chat that I had with “Ashley W” on the Apple Store website last...
View ArticleANNOUNCING: My Spark & Hustle EXTREME East Coast (+Chicago) Speaking Tour
*drum roll* FIVE CITIES : FOUR MONTHS I’m AMPED to announce my Spark & Hustle EXTREME East Coast (+ Chicago) Tour. This year, I’ll be joining my biz gal pal @ToryJohnson in setting the East Coast...
View ArticleThe 49ers Totally Won the Super Bowl…the Social Media Super Bowl
Black out and all, the Super Bowl is behind us, and Nemo has struck those of us in the Northeast. I’m a Ravens fan, but by the looks of the social media results, the 49ers won. I guess Tweets aren’t...
View ArticleDo People Still Watch Web Videos?
No long intro from me on today’s infographic. It’s an answer to all those people out there who either: Don’t want to do “the work” of leveraging web video (I put “the work” in quotes, because it’s...
View ArticleGUEST POST: What’s Your Real-Time Engagement Strategy?
Real-time engagement and strategies are necessary for small and large businesses alike. Social media is increasingly becoming consumers’ go to avenue for contacts with companies. Instead of visiting...
View ArticleWordPress Themes Gone Wild!
By now, the proverbial cat is out of the bag. You don’t have to pay a mint to have a website that looks good. There are all sorts of websites that offer fully-programmed WordPress themes for sale (some...
View ArticleThe Facebook Like Button, Your Silent Friend
Who knew that such a little button packed so much power? The Facebook like button is the new black. The ones I share with my clients and students most often? Numbers 4 and 5. Especially 5. The post...
View Article26 Quick + Easy Tips to Make the Most of LinkedIn Groups
This article first appeared on ChamberofCommerce.com Someone once told me that although she recognized LinkedIn groups were an untapped resource for her business, she wasn’t exactly well-briefed on all...
View ArticleGUEST POST: 5 Easy Tricks to Increase Your Twitter Followers
Establishing a Twitter account is easy enough – it only takes a few minutes to sign up and start sending 140-character or less updates into the cyber world. However, your brand won’t benefit from...
View ArticleVIDEO: What the Heck is a Social Media Mashup?
Early last week my business pal, Pam Ann Aungst (@PamAnnMarketing) and I hosted a live Google Hangout — and the topic was social media mashups. Lots of people participated and chimed in on the...
View ArticleGUEST POST: Button Bling: Why Social Media Buttons Matter
Expanding your influence in the social media world often starts on your website or blog. You may have seen small squares on websites and blogs that have the Facebook, Twitter, Pinterest, Flickr or...
View Article5 Social Media Truths
Building a social media following and expanding your influence takes some creativity, along with a decent amount of trial and error. There is no set formula that works for each company when it comes to...
View ArticleGUEST POST: Three Ways to Keep Social Media from Swallowing Your Business...
Social media is a huge part of your small business identity – and if it isn’t, it should be. Marketing professionals report that social media brings in double the marketing leads of trade shows, direct...
View ArticleGUEST POST: Do Social Media Contests Work?
When you want to build up your social media following, and impress potential clients with big numbers, it may seem like a no-brainer to run a contest to attract new followers. Contests are a fast way...
View ArticleGUEST POST: 10 Fresh Ideas for Social Media Updates
Updating all of your brand’s social media sites on a regular basis is an exercise in creativity. You want to have effective updates that raise engagement levels, but inspiration is not always on hand....
View ArticleGUEST POST: 5 Free Ways Facebook Can Build Your Business
Social media has made marketing your business easier and less expensive. Many business owners know it is smart to have a social media presence but do not take advantage of the extra tools available for...
View ArticleGUEST POST: 5 Must-Haves for Power Blogging
Blogs are more powerful than many business owners realize. Though they are designed to be informal, they should be taken seriously by anyone trying to grow their business and customer base. Did you...
View ArticleGUEST POST: 4 Ways Small Businesses Can Create a Social Media Fingerprint
Prior to the social media explosion, simply having a presence on the major social platforms set a business apart from its competitors. However, over the last handful of years, branded social media has...
View Article5 Ways Facebook Can Help Your Online Business Succeed
The e-commerce bandwagon is both a blessing and a curse for online business owners. Yes, you can get a business up and running in no time – which is why over 30 million online retailers exist worldwide...
View ArticleGUEST POST: 4 Tips to Build a Social Media Audience in 2014
As small businesses strive to create a booming social media marketing strategy, it can pose a challenge to sort through the statistics, distractions, and overwhelming amount of incorrect information....
View ArticleGUEST POST: 3 Keys to Social Media Success
More than 81 percent of small businesses see the value of using social media as a business tool and realize that Facebook, Twitter, and the other platforms can develop increasing levels of social media...
View ArticleGUEST POST: Twitter Tips + Tricks for Your Small Business
Your small business may be new to the social scene, or it may be a place you’ve been exploring for several years. Either way, social media is a perfect low-cost place to market your business and...
View ArticleGUEST POST: The Top 4 Marketing Initiatives Trending on Twitter
Though it sometimes takes a backseat to wildly popular social media cousin Facebook, Twitter can be a really successful place for marketers to reach an intended audience with more directness, and less...
View ArticleMozCon 2014 Infographic Featuring My Quote!
Huge shout out to Eddie O’Driscoll and the Irish based digital marketing company DPFOC for including a quote from me from last year’s MozCon in their “Interesting Quotes from 2013” section of this...
View ArticleGUEST POST: 3 Reasons Your Small Business STILL Needs a Blog
Blogging is certainly nothing new. In fact, next to social media and mobile digital marketing endeavors, putting time and effort into a blog may seem like a waste – or even “old fashioned” in...
View ArticleGUEST POST: Simplify Your Business, Simplify Your Life!
Running a business, raising a family, and carving out a little time for yourself is a careful balancing act. We all figure out the life hacks that lighten the load of our myriad responsibilities. When...
View ArticleGUEST POST: Brand Videos: It’s Not Just About YouTube Anymore!
Consumers love video content. Invodo reports that 52 percent of consumers have more confidence in brands when they watch videos created by them and 92 percent of mobile video viewers then share those...
View ArticleGUEST POST: 5 Easy Apps for Adding Visuals to Your Social Media Content
Social media is an integral part of engaging with your followers but simply putting up haphazard status updates or sending out tweets without purpose won’t get you very far. There’s no way to truly...
View Article
More Pages to Explore .....